“When working with a new client we like to follow our own approach to building a solid relationship with our clients. We like to call this the ‘6foot’ approach, which consist of four important stages“
Research & Strategy
This stage is possibly the most important stage of the life cycle of PPC management. During the research stage we do our utmost to understand our client’s business & goals. We would have a large number of questions about your business at this stage that will help us build our strategy.
Set-up & Implementation
After the initial research and strategy, it’s the set-up and implementation stage. At this stage we carry out full construction of your PPC campaign down to what keywords and ad-copies will be used. We always ensure that you have full input at this stage to establish whether our campaign builds are suitable with your business branding.
Monitor & Refine
Once a campaign is up and running, without the constant monitoring and refining, a campaign is on its ways to becoming a disaster. At this stage we will be constantly monitoring and refining the campaigns and establishing what works and what doesn’t. This stage will be an on-going part of our management process.
Measure & Improve
This stage is crucial for the on-going success of your campaigns. This is where we measure the success of our management processes and your PPC campaigns through our set goals and KPIs which were established at the research and strategy stage.